Summary of Experience

Working has really helped me learn that empathy for others is the guide to successful existence. I use this to guide my every conversation with all humans that share a conversation with me.

I have over 15 years of experience in: marketing operations, automation, quantitative & qualitative research, digital marketing, data analytics.

Be it because of luck or my good nature that I got opportunities to produce successful results for my employers and clients by analyzing data in supporting customer acquisition and retention, consumer engagement via digital channels and direct mail. 

It's not a secret that it's crucial to understand customers first in order to develop successful marketing strategies.  I have undertaken customer analytics projects for businesses and helped them be productive in their Social Media strategies. 

Recent Work with small businesses and global corporations

HubSpot Audit for B2B - Automation, Operational, Reporting

Google Analytics to GA4 for global organization with multiple GA properties

Analysis & Restructure of 12 Google Tag Manage containers

Google Tags - Edit, standardize & consolidated website and e-commerce tracking

Email Marketing - Strategy, implementation, automation