Are you looking for an experienced individual who understands the marriage between marketing & analytics? Click the Contact button below to connect.
Amanpreet has years of experience in:
> quantitative & qualitative research,
> product development,
> digital marketing,
> data analytics & reporting
She has produced successful results for her employers and clients by analyzing data to support customer acquisition and retention, consumer engagement via digital channels and direct mail.
Her most recent project involved transitioning Google Analytics to GA4 for global organization with multiple GA properties. Conducted analysis of over 12 Google Tag Manage containers: edited, standardized and consolidated website and e-commerce tracking. With respect to GDPR compliance and privacy policies this was an eye-opening experience and added to her skill-set. She did start calling herself GTM ninja with great tag elimination skills.
She strongly believes that it's crucial to understand customers first in order to develop successful marketing strategies. She has undertaken customer analytics projects for businesses and helped them be productive in their Social Media strategies.
Contact today!