Learn about podcasting and find out podcasting is a valuable for your business. Add this avenue to your marketing strategy to find prospects, increase conversion, provide better customer service to your current and future customers. It's one of the best strategy to include in your content strategy.
Hiring an individual who has his/her own podcast is the best way to go. You know this individual has poured his/her heart into developing content and knows ins and outs of podcasting. This is a secret when you are looking to develop your podcast.