Experience

Summary

 

 

 

I have over 15 years of experience in

> quantitative & qualitative research,

> product development,

> brand marketing,

> data analytics

Be it because of luck or my good nature that I got opportunities to produce successful results for my employers and clients by analyzing data to support customer acquisition and retention, consumer engagement via digital channels and direct mail. 

My most recent projects involved developing marketing strategies for small businesses by conducting market research, running web analytics and improving retention via email marketing. 

It's not a secret that it's crucial to understand customers first in order to develop successful marketing strategies.  I have undertaken customer analytics projects for businesses and helped them be productive in their Social Media strategies.